Senior Manager, Content Marketing
Core
Strategic architect for B2B content marketing, owning the full-funnel content strategy, editorial leadership, and brand voice to drive pipeline and category building for an AI-powered learning platform.
Role type
Senior Manager, Content Marketing
Builds
Content programs, thought leadership, research, campaigns, and editorial assets for the full sales funnel
Domain
B2B SaaS / HR Tech / EdTech / Enterprise Learning
Deliverable
product features
Required skills
B2B content marketing strategy, editorial leadership, cross-functional partnership, data-driven performance analysis, brand voice management, SaaS environment experience
Preferred skills
HR tech, ed-tech, or enterprise learning industry expertise
Technologies
None stated
Responsibilities
Own and evolve high-level content strategy from annual planning to real-time stories; Define editorial calendar and content priorities to ensure measurable outcomes; Own the brand voice across all channels; Partner with Product Marketing and Demand Gen to drive business results; Map, track, and report on content across distribution channels; Own content performance reporting and analysis
Seniority
Senior, hands-on IC with strategic ownership