Senior Marketing Analyst
Core
Senior analytical advisor driving marketing investment effectiveness, audience acquisition, and recruitment conversion for a top-50 university by synthesizing advertising, digital, CRM, and student lifecycle data.
Role type
Senior Marketing Analyst (Analytical Advisor)
Builds
Measurement frameworks, dashboards, and analytical models supporting campaign optimization and executive decision-making.
Domain
Higher Education / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Power BI, GA4, statistical analysis (regression, segmentation, forecasting, hypothesis testing), marketing attribution, experimentation design, funnel analysis, commercial judgement
Preferred skills
Experience with media spend and customer lifecycle data, ability to translate complex data into actionable recommendations
Technologies
SQL, Power BI, Google Analytics 4 (GA4)
Responsibilities
Lead analysis of marketing investment and advertising performance across channels; Identify performance drivers and conversion bottlenecks; Develop and maintain dashboards and analytical models; Evaluate marketing effectiveness using efficiency measures (CPL, CPA, conversion rates); Apply attribution and experimentation approaches to measure campaign impact.
Seniority
Senior, hands-on IC