Senior Marketing Executive
Core
Steer regional campaign efficiencies, drive cross-market alignment, and manage end-to-end delivery performance for Lalamove's logistics platform across a portfolio of markets.
Role type
Senior Regional Marketing Executive (Performance & Creative)
Builds
Regional marketing campaigns, localized creative assets, and AI-driven marketing workflows for Lalamove's delivery platform.
Domain
Logistics / On-demand delivery / Digital Performance Marketing
Required skills
Multi-market digital campaign management, Google Ads (Pmax, YouTube, DV360), Meta Business Manager, TikTok, campaign optimization, budgeting, geo-targeting audits, creative asset gatekeeping, AI tool adoption, cross-market strategy standardization
Preferred skills
Agency background, regional account experience, familiarity with generative AI tools (ChatGPT, Claude, MCP)
Technologies
Google Ads, Meta Business Manager, TikTok, ChatGPT, Claude, MCP
Responsibilities
Monitor live campaign metrics and media spending pacing across markets; oversee campaign lifecycle from strategy to execution and performance adjustment; scale AI tool adoption to enhance workflows and reduce creative overhead; review and gatekeep localized channel assets; extract data-driven learnings to build unified regional playbooks
Seniority
Senior, hands-on IC
