SABA - Marketing Executive
Core
Own and maintain the day-to-day marketing calendar, coordinate offshore teams, and drive customer-first marketing initiatives across retail, ecommerce, and social channels for a fashion retailer.
Role type
Marketing Executive (Fashion/Retail)
Builds
Marketing calendars, customer engagement programs, retail activations, and brand content.
Domain
Fashion/Retail
Deliverable
product features
Required skills
Campaign management, budget and supplier management, offshore team coordination, customer acquisition and retention strategy, retail marketing planning, social media strategy, agency management, content production coordination, data-driven action planning.
Preferred skills
Knowledge of emerging technologies and AI tools, experience with clienteling programs, ability to test new content formats.
Technologies
AI tools
Responsibilities
Translate customer insights and market data into clear action plans; brief and manage offshore creative and coordination teams; develop brand ambassador and advocacy programs; partner with Retail and Ecommerce teams to deliver omni-channel experiences; execute social media strategies and manage influencer partnerships; coordinate agencies and external suppliers for creative production.
Seniority
Mid-level, hands-on IC