Retail Marketing Manager
Core
Lead the development and execution of retail campaigns, in-store experiences, and partner activations across multiple European markets to strengthen brand presence and accelerate retail growth.
Role type
Senior Retail Marketing Manager
Builds
Retail marketing campaigns, in-store experiences, POS displays, and regional brand initiatives
Domain
Consumer Goods / Retail Marketing
Deliverable
product features
Required skills
Retail marketing strategy, campaign execution, partner relationship management, project management, POS design coordination, product launch coordination, multi-market adaptation, budget management
Preferred skills
Sports/outdoor/consumer electronics industry experience, additional European language, experience with creative briefings and supplier management
Technologies
POS displays, retail campaign mechanics, community activation formats
Responsibilities
Develop and execute retail marketing campaigns and activations with retailers and partners across Europe; Manage the marketing dimension of partner relationships including in-store presence and POS displays; Coordinate the retail marketing pipeline across markets; Brief and manage POS and display design projects; Adapt global brand assets for European markets; Lead the European retail marketing rollout of product launches; Design retail staff engagement initiatives; Monitor retail presence and activation performance using data
Seniority
Senior, hands-on IC