Content Marketing Manager (m/f/x) in Köln
Core
Develop and execute holistic content, SEO, and GEO strategies to boost organic and AI-driven visibility for konfetti, a booking platform for local workshops.
Role type
Content Marketing Manager
Builds
Content strategies, SEO/GEO roadmaps, and AI-optimized content formats for a B2B/B2C booking platform
Domain
Travel & Events, Digital Marketing, AI Search
Required skills
Content strategy, SEO, GEO, AI/LLM understanding, Keyword research, Entity optimization, Structured data, Prompt-relevant architecture, Content audits, KPI monitoring
Preferred skills
Product development collaboration, Data-driven approach, Process design
Technologies
Ahrefs, Sistrix, Google Search Console, Screaming Frog, ChatGPT, Perplexity, Google AI Overviews
Responsibilities
Develop content/SEO/GEO strategies, Optimize content for AI-generated answers, Collaborate with Product/Engineering teams, Conduct content audits, Monitor KPIs and build creation guidelines
Seniority
Mid-level, hands-on IC
