Marketing Projektmanager (m/w/d)
Core
Develop, plan, and execute marketing campaigns for technical products and solutions of manufacturer partners, driving sales and activating manufacturer investments.
Role type
Marketing Project Manager (B2B/B2C)
Builds
Marketing campaigns and concepts for technical products
Domain
Technology / B2B and B2C sales
Deliverable
product features
Required skills
Campaign planning and execution, Go-to-Market strategy, Budget management, Cross-functional coordination, KPI analysis, B2B/B2C channel management
Preferred skills
Experience in IT/Telecom/Software/Technology, Manufacturer partner collaboration, Knowledge of distribution structures
Responsibilities
Plan and coordinate marketing concepts with internal teams (Marketing, Procurement, Sales), Identify marketing potential to increase product sales, Manage budgets and timelines for campaign delivery, Analyze campaign results against KPIs and implement optimizations, Select appropriate marketing mix across various sales channels (System houses, Resellers, Retail, E-Tail)