Senior Product Marketing Manager
Core
Define and communicate value propositions for Defender, a consumer security product, aligning marketing plans with product capabilities to protect users from AI-enabled threats.
Role type
Senior Product Marketing Manager
Builds
Defender consumer security product features and go-to-market strategies
Domain
Cybersecurity / Consumer Security
Deliverable
product features
Required skills
Go-to-market planning, value proposition definition, user data analysis, digital marketing, advocacy program management, cross-functional collaboration, KPI reporting, cybersecurity domain expertise, consumer freemium software experience
Preferred skills
Experience influencing feature prioritization with engineering, executive communication, growth optimization
Technologies
None stated
Responsibilities
Partner with engineering to understand product direction and influence feature prioritization; Translate security research and threat intelligence into actionable marketing strategies; Analyze user data to identify growth opportunities; Lead go-to-market planning for key feature releases; Design and execute tests and programs to drive growth; Monitor and report on KPIs to inform future strategy