Director, Event Measurement & Analytics
Core
Establishes a consistent measurement framework across the event portfolio to connect event investments to audience engagement, customer outcomes, and business results.
Role type
Director, Event Measurement & Analytics
Builds
A unified measurement strategy and analytics capabilities for the event portfolio
Domain
Event marketing, B2B/B2C, Digital, Experiential
Deliverable
dashboards & analysis
Required skills
Event domain knowledge, Measurement framework design, Attribution modeling, Incrementality testing, Executive communication, Data governance partnership, AI application in analytics, Cross-functional influence
Preferred skills
Experience in large multinational organizations, Creative/media agency background, Building KPI frameworks from scratch
Technologies
Attribution models, Control-group design, Telemetry systems
Responsibilities
Define and evolve a consistent measurement framework across the event portfolio, Analyze event performance to identify strategic adjustments, Translate complex measurement data into actionable insights for senior leaders, Partner with data engineering teams on data quality and governance, Drive consistency and scalability in event reporting, Apply AI to accelerate analysis and insight generation
Seniority
Director, strategic leadership with hands-on analytical capability
