Experimentation Manager, Marketing
Core
Partner with stakeholders to translate goals into a growth and experimentation backlog, design and launch tests, and evaluate results to drive customer journey improvements.
Role type
Senior IC experimentation manager (marketing/growth)
Builds
High-quality A/B tests, journey improvements, and actionable growth recommendations
Domain
Digital marketing, customer experience, commercial cloud
Required skills
hypothesis development, A/B test design and evaluation, customer journey optimization, web analytics, conversion optimization, personalization, cross-functional coordination, vendor/agency management, data-driven decision making
Preferred skills
experience with experimentation platforms, AI/complex technology business support, matrixed organization navigation
Technologies
experimentation platforms, web analytics, telemetry
Responsibilities
Develop clear hypotheses, test plans, success measures, and business rationale for prioritized experiments; Coordinate with UX, Analytics, Development, and Product Marketing to launch tests; Analyze results and communicate recommendations to stakeholders; Document learnings and contribute to experimentation governance; Manage day-to-day execution with agency or vendor partners
Seniority
Senior, hands-on IC
