Senior Marketing Analytics Lead - Minecraft
Core
Partner with Marketing leaders to define success metrics, develop executive scorecards and dashboards, and analyze campaign/player behavior data to drive data-informed decision making.
Role type
Senior Marketing Analytics Lead
Builds
Executive scorecards, dashboards, reporting solutions, and performance narratives
Domain
Gaming industry, Marketing Analytics, Data Science
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Python, Marketing analytics strategy, Executive reporting, Data visualization, Stakeholder partnership, AI-enabled analytics, Performance measurement, Data-driven decision making, Player behavior analysis
Preferred skills
Experience with paid media, lifecycle marketing, CRM, web analytics, Self-service reporting tools
Technologies
SQL, Python, AI-enabled analytics tools
Responsibilities
Define success metrics and KPIs for campaigns and strategic initiatives; Develop and maintain executive scorecards and reporting solutions; Analyze campaign and player behavior data to uncover insights; Translate complex data into actionable recommendations for planning and investment; Partner with Data Science teams to evaluate marketing performance; Establish consistent metrics and measurement frameworks; Evaluate emerging analytics and AI capabilities to improve insight generation.
Seniority
Senior, hands-on IC
