Principal Web Technology Lead
Core
Own technology strategy for commercial web measurement and customer journey instrumentation, defining how web platforms support business capabilities like personalization and engagement signals.
Role type
Principal Web Technology Lead (Strategy & Architecture)
Builds
Web measurement platforms, customer journey instrumentation frameworks, and governance standards for web ecosystems.
Domain
Digital Marketing Technology / Web Analytics / Customer Experience
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Web technology strategy, cross-functional project management, platform capability management, technical standards definition, cross-organizational leadership, technical debt management
Preferred skills
Deep expertise in web platforms and digital measurement, web tagging and telemetry design, experience with AEM, Adobe Analytics/CJA, Demandbase, Power BI, establishing governance models at scale
Technologies
AEM, Adobe Analytics/CJA, Demandbase, Power BI, Fabric-connected services
Responsibilities
Define platform direction and technical standards across the web ecosystem, establish and maintain web tagging and measurement standards, manage capability-to-platform frameworks to identify gaps and duplication, serve as a trusted advisor on web technology investments, lead cross-platform design decisions and standards adoption, create governance processes for implementation reviews and change management
Seniority
Principal, strategy & mentorship
