Principal Product Manager
Core
Own the end-to-end free tier journey for Azure SQL, driving growth across developer entry points like VS Code, SSMS, GitHub, and AI-assisted development experiences.
Role type
Principal Product Manager (Growth & Developer Experience)
Builds
Scalable growth engine for Azure SQL adoption via self-service channels and integrated growth initiatives
Domain
Cloud Infrastructure (Azure SQL) + Developer Tools + AI
Deliverable
product features
Required skills
Product-led growth strategy, funnel analysis, experimentation design, customer research, cross-functional partnership, market disruption, product-market fit
Preferred skills
Passion for AI, agents, and the future of development
Technologies
VS Code, SSMS, GitHub, Azure SQL
Responsibilities
Drive customer onboarding, activation, conversion, and retention for the free tier; Establish and optimize measurement frameworks using telemetry and data; Partner with engineering, design, data science, and marketing to deliver growth initiatives; Improve product metrics and disrupt the market for developer experiences
Seniority
Principal, hands-on IC with strategic ownership