Senior SEO & AI Search Lead
Core
Define and execute the organization's strategy for SEO and AI-driven search discovery to drive qualified traffic, engagement, and revenue from organic and emerging AI channels.
Role type
Senior IC SEO & AI Search Strategy Lead
Builds
Scalable, answer-ready content frameworks and AI-search visibility measurement systems for the digital storefront.
Domain
Ecommerce / Retail / Digital Marketing
Required skills
Enterprise-level SEO strategy, AI Search concepts (AI citations, LLM-readable experiences), Technical SEO (crawlability, schema, JS rendering), Content strategy for search demand, Vendor/agency management, Analytics & reporting platforms, Stakeholder influence & presentation
Preferred skills
AI Search playbooks development, Product feed optimization & catalog enrichment, International/localization workflows, SEM/paid search integration, Web performance optimization
Technologies
Google Search Console, Bing Webmaster Tools, Adobe Customer Journey Analytics, Power BI, enterprise SEO tools, JSON-LD
Responsibilities
Set strategy and roadmap for SEO and AI SEO; Build scalable content frameworks for organic and AI search; Establish measurement pilots for AI-search visibility; Manage vendor, agency, and toolset relationships; Translate technical search shifts into organizational priorities.
Seniority
Senior, hands-on IC with strategic leadership
