Director, Creator Programs & Ecosystems Marketing - Minecraft
Core
Define multi-year marketing vision and strategy for Minecraft's global creator ecosystem to expand participation and improve creator success.
Role type
Director, Creator Programs & Ecosystems Marketing
Builds
Integrated portfolio of acquisition, onboarding, education, activation, recognition, advocacy, and retention programs for creators.
Domain
Gaming / Creator Economy / Marketplace
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Multi-year strategy definition, cross-functional alignment, stakeholder influence without direct authority, portfolio management, program incubation, governance design, executive narrative development, global positioning, measurement framework design, mentoring organizational capability.
Preferred skills
Experience in gaming, creator economy, marketplace, or platform-based businesses, experience with two-sided ecosystems, experience building creator/influencer/ambassador programs.
Technologies
N/A
Responsibilities
Translate franchise and market insights into strategic choices, serve as senior marketing partner to cross-functional leaders, architect scalable creator growth portfolios, raise creator marketing excellence across the organization, shape strategic partnerships and franchise-level opportunities.
Seniority
Director, strategy & mentorship
