Senior Product Marketing Manager, Industry AI Adoption
Core
Define industry-specific AI adoption strategies, identify transformation opportunities and barriers, and build customer evidence to drive market penetration.
Role type
Senior Product Marketing Manager (Industry AI Adoption)
Builds
Industry segmentation models, adoption journeys, customer guidance assets, and adoption campaigns for enterprise clients.
Domain
Enterprise AI adoption across Financial Services, Healthcare, Manufacturing, Retail, Public Sector, Energy, and Telecommunications.
Deliverable
product features
Required skills
Industry strategy definition, customer segmentation, market analysis, storytelling, program ownership, stakeholder influence, change management, ROI narrative development.
Preferred skills
Experience with enterprise AI governance, skilling programs, and value realization frameworks.
Technologies
None stated
Responsibilities
Develop industry segmentation and AI maturity models; create adoption guides and use case collections; launch adoption campaigns and enablement programs; build customer transformation stories and benchmarks; establish success metrics for adoption programs; influence product and go-to-market decisions through customer insights.
Seniority
Senior, hands-on IC
