Mitarbeiter (m/w/d) Markt- und Wettbewerbsanalyse
Core
Create a reliable market view to guide decisions on the university's study and continuing education offerings by analyzing market, competition, demand, and labor market data.
Role type
Market and competitive analysis specialist
Builds
Strategic recommendations for product portfolio, positioning, and marketing
Domain
Higher education / Continuing education
Deliverable
dashboards & analysis
Required skills
Market research, Competitive analysis, Data analysis, Product management, Business analysis, Media monitoring, Excel, BI tools, AI assistants
Preferred skills
Knowledge of the higher education or continuing education market
Technologies
Meltwater, ChatGPT, Claude
Responsibilities
Analyze competitors regarding study offerings, formats, prices, locations, and communication; Evaluate existing study programs based on demand and competition; Assess new product ideas for target groups and market potential; Integrate media and social media monitoring to evaluate public perception; Synthesize insights into clear market analyses and decision templates.