Performance Manager (m/w/d)
Core
Analyze performance of five digital publisher brands (kino.de, GIGA, desired, familie.de, watson) and drive data-based strategies to increase reach, monetization, and economic performance.
Role type
Senior data analyst / performance manager
Builds
Data-driven strategies for reach, monetization, and economic performance for digital publisher brands
Domain
Digital publishing, media, e-commerce
Deliverable
dashboards & analysis
Required skills
Data analysis, KPI tracking, trend identification, strategic planning, SEO/Google Discover/Affiliate/KI knowledge, economic metrics interpretation, dashboard/reporting development
Preferred skills
Experience at a digital publisher, e-commerce, or similar digital environment
Technologies
Google Analytics 4, Looker Studio, Google Search Console
Responsibilities
Analyze brand performance and track KPIs (reach, content efficiency, affiliate revenue, video performance, AI usage); Identify trends, deviations, and growth potential; Develop data-based strategies with editorial, SEO, and commerce teams; Support editorial teams with data-driven content optimization; Prepare performance analyses and business reviews; Bundle requirements for dashboards and reporting with the BI team
Seniority
Senior, hands-on IC
