Creative Strategist
Core
Developing creative concepts, angles, and copy for Meta and TikTok ads to drive high-converting e-commerce performance for premium metal posters.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Conversion-optimized advertising creatives and briefs for a global DTC brand
Domain
E-commerce / Performance Marketing
Required skills
Creative concept development, copywriting for ads/UGC/VSLs, data-driven testing and iteration, buying psychology, performance KPI management (CPA, ROAS, CVR), competitor analysis, project management
Preferred skills
AI tool usage, familiarity with creative production workflows, cross-functional collaboration
Technologies
Meta Ads, TikTok Ads, Google Ads, AI tools, Project management tools
Responsibilities
Develop creative concepts and angles aligned with personas and KPIs; Write high-quality copy for briefs and voiceovers; Monitor creative performance and adjust strategies; Present insights and reasoning behind decisions; Sign off on creatives for brand and performance compliance; Analyze market trends to generate fresh concepts
