SEO Strategist
Core
Own organic search initiatives for a portfolio of established websites in the transportation and logistics industry, turning keyword research, content improvements, and technical recommendations into measurable business results.
Role type
SEO Strategist
Builds
Organic search visibility and qualified leads for transportation and logistics websites
Domain
Transportation and logistics
Required skills
Keyword research, search intent mapping, on-page SEO, technical SEO audits, content optimization, AI-assisted content generation, data analysis, link-building, cross-functional collaboration
Preferred skills
Programmatic SEO, location-page management, WordPress/Elementor, HTML/schema markup, AI workflow automation
Technologies
Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Screaming Frog, Sitebulb, PageSpeed Insights, WordPress, Airtable, ClickUp, ChatGPT, Claude
Responsibilities
Execute SEO strategies across a portfolio of established websites; Conduct keyword research and map relevant terms to pages based on search intent; Monitor competitor activity and organic search performance; Investigate ranking declines and traffic fluctuations; Develop content briefs for service, location, and equipment pages; Refresh and optimize existing content; Generate and edit AI-assisted content; Support programmatic SEO and location-page initiatives; Conduct website crawls to identify technical SEO issues; Work with developers to implement technical SEO improvements; Build and maintain SEO reports and dashboards; Analyze organic search data to understand contribution to qualified leads and revenue; Support link-building and outreach initiatives; Collaborate with writers, designers, developers, and PPC teams; Use AI tools to accelerate research, analysis, and reporting; Develop and improve AI-assisted workflows and automations
Seniority
Mid-level, hands-on IC