Influence маркетолог
Core
Formulate and execute an influence marketing strategy to drive sales growth for 'experience gifts' and 'self-care experiences' by managing creator partnerships, UGC content, and paid integrations.
Role type
Senior influence marketing manager (B2C)
Builds
Sales growth for experience-based gift products and self-care experiences via social commerce and influencer campaigns
Domain
Retail / Gift & Leisure / Social Media Marketing
Required skills
Influencer relationship management, UGC content strategy, Paid social advertising (TikTok Spark Ads, Instagram Partnership Ads), Barter campaign execution, Sales growth analysis, Risk management for brand reputation, Negotiation with creators
Preferred skills
Long-term project management, Deep video view analysis, Managing large-scale creator networks
Technologies
TikTok, Instagram, YouTube, Spark Ads, Partnership Ads, UGC platforms
Responsibilities
Formulate and protect the influence strategy with budget allocation, Increase sales of 'experience gifts' by 30%, Build a system for UGC content generation with creators, Establish flighted advertising placements with major influencers, Launch and develop a brand ambassador club, Conduct large-scale barter flights with nano/micro-influencers, Optimize reach via Spark Ads and Partnership Ads, Set up influence marketing analytics
Seniority
Senior, hands-on IC