CMO
Core
Transforming a gift-giving brand's marketing model from search-based to content-first and social commerce, building a new product line for self-care experiences, and launching an international franchise.
Role type
Strategy-level Chief Marketing Officer (CMO)
Builds
A new content production engine (Instagram, TikTok, UGC, influencer campaigns), a direct-to-consumer sales system, and a new product category of self-care experiences.
Domain
Retail / Gift-giving / Experiences / Social Commerce
Required skills
B2C demand generation, GTM strategy, P&L responsibility, team building from scratch, analytics system design, product launch management, social media strategy (TikTok, Reels, UGC), stakeholder management, aesthetic judgment.
Preferred skills
Experience with fractional senior consultants, international franchise development, JTBD/Value Proposition Canvas methodologies.
Technologies
Instagram, TikTok, UGC platforms, analytics tools, CRM systems.
Responsibilities
Operationalize marketing strategy to build a sales system from zero, create a content production factory, increase sales of gift experiences by 30%, launch new self-care experience products, build an analytics system, manage a 30M+ UAH annual budget, and execute GTM strategies for new product lines.