Lead Financial Planning Analyst (Marketing)
Core
Strategic Finance partner within Marketing translating financial performance into insights, evaluating investment opportunities, and connecting Marketing resources to measurable business outcomes.
Role type
Senior IC financial planning analyst (marketing)
Builds
Annual plans, forecasts, monthly reports, variance analyses, and business cases for Marketing investments.
Domain
Financial planning & analysis (FP&A) within the Marketing function
Deliverable
dashboards & analysis
Required skills
financial modeling, forecasting, variance analysis, strategic planning, business case development, stakeholder management, data synthesis, executive communication, process improvement
Preferred skills
expertise in marketing investment, media, measurement, and analytics
Responsibilities
Own core FP&A activities including annual planning, forecasting, monthly reporting, and variance analysis; Evaluate Marketing investments and develop business cases and financial models; Turn financial data into actionable insights to influence senior leadership decisions; Improve Finance processes by simplifying workflows and leveraging automation.
Seniority
Senior, hands-on IC