CX & Digital Product Manager (w/m/d)
Core
Design and optimize digital self-service solutions (customer portal, digital membership card, 360° views) to deliver a unified customer experience for ADAC services.
Role type
Senior Customer Experience & Digital Product Manager
Builds
Digital self-service platforms and customer-facing interfaces
Domain
Automotive services, insurance, and travel
Deliverable
product features
Required skills
Digital product management, stakeholder management, UX/UI fundamentals, analytics, business case development, agile methodologies
Preferred skills
Experience with digital services and online presences, knowledge of current web standards, technical understanding of digital tools
Technologies
Analytics tools, digital media platforms, project management tools
Responsibilities
Conceive and optimize digital self-service solutions, coordinate cross-functional implementation with internal and external partners, manage interfaces with UX/UI, data protection, IT, and sales teams, analyze customer feedback to identify improvement areas, monitor KPIs and create business cases for optimization