Technical GEO/ SEO Specialist (m/w/d)
Core
Technical GEO/SEO specialist driving the technical reorientation and development of GEO & SEO for LLM-driven search and AI-based touchpoints.
Role type
Senior Technical GEO/SEO Specialist
Builds
Search visibility and content discoverability for AXA's digital presence across traditional search engines and generative AI systems.
Domain
Insurance / Search Engine Optimization / Large Language Models
Deliverable
production ML models
Required skills
Enterprise SEO strategy, LLM and generative search optimization, technical SEO (crawling, indexing, rendering, structured data), competitive analysis, project management, SEO tooling (bot analysis, scraping, audits, log file analysis, web analytics), KPI definition and reporting.
Preferred skills
Experience in regulated industries (insurance, e-commerce), familiarity with modern web technologies.
Responsibilities
Design and execute GEO/SEO strategy for classic and generative search; monitor and report on performance to drive technical optimizations; conduct competitive analysis to identify strategic opportunities; implement technical SEO measures; coordinate initiatives with product management, IT, and external partners.
Seniority
Senior, hands-on IC