Marketing Manager Digital Media & Performance (m/w/d)
Core
Planning, executing, and optimizing digital advertising campaigns for retail store locations across search, social, display, and programmatic channels.
Role type
Digital Media & Performance Marketing Manager
Builds
Digital advertising campaigns for retail store locations
Domain
Retail / Digital Marketing
Required skills
Digital campaign planning and execution, Media planning and budget management, Creative asset coordination, Agency and vendor management, KPI tracking and optimization, Data analysis and reporting
Preferred skills
Experience in performance or digital marketing, Knowledge of retail media, Familiarity with new advertising formats and platforms
Technologies
Google Ads, Meta Business Manager, Google Analytics 4, Looker Studio
Responsibilities
Plan and execute digital campaigns in Search, Paid Social, Display, Programmatic, and Retail Media; Manage media planning, budgets, and timelines; Coordinate creation and approval of digital creative assets; Manage external agencies and service providers; Track and optimize KPIs including reach, CTR, CPC, CPM, and conversions; Ensure accurate tracking, tagging, and reporting of campaign results
Seniority
Mid-level, hands-on manager