CareerPlan

Senior Manager Media Strategy & Planning - Fixed Term (all genders)

Berlin, BERLINFull-time2026-11-11

Core

Design, develop, and implement global media strategies and campaign calendars for Zalando's brand across 25 markets.

Role type

Senior Manager Media Strategy & Planning

Builds

Global media strategies, campaign roadmaps, and central frameworks for paid channels.

Domain

Fashion retail / Digital & Traditional Media

Required skills

Global media strategy, media planning (online/offline), stakeholder management, project management, strategic framework design, cross-functional collaboration, presentation skills, Excel proficiency.

Preferred skills

Innovative thinking, out-of-the-box approach, ability to work in ambiguous contexts.

Technologies

Excel

Responsibilities

Design frameworks for Global and Local activations, develop roadmaps for marketing rollouts across paid channels, collaborate with Global Media Agency and internal stakeholders, act as media captain in cross-disciplinary campaign teams.

Seniority

Senior, hands-on IC