Senior Manager PR - Italy and Strategic Projects (All Genders)
Core
Develop and execute culturally relevant PR strategies for the Italian market while supporting global campaigns and cross-functional projects for Zalando.
Role type
Senior Manager, Public Relations
Builds
Brand narrative, media relations, local partnerships, and global campaign rollouts
Domain
Fashion retail, E-commerce, Public Relations
Deliverable
product features
Required skills
PR strategy, media relations, project management, budgeting, stakeholder management, Italian market expertise, agency management
Preferred skills
Italian language (C2), fashion industry experience, creative thinking, cross-functional collaboration
Technologies
N/A
Responsibilities
Lead local media relations and agency collaboration for Italy, drive global campaign rollouts and cross-market toolkits, manage projects from concept to execution including KPI tracking and reporting, build relationships with internal and external stakeholders
Seniority
Senior, hands-on IC
