Senior Marketing Manager - Personal Wealth Offer
Core
Develop value propositions, positioning frameworks, and messaging foundations for Personal Wealth offers to guide client-facing strategies.
Role type
Senior strategy-level marketing leader (value proposition & positioning)
Builds
Cohesive value proposition storylines and positioning standards for Personal Wealth division
Domain
Financial services / Personal Wealth
Deliverable
product features
Required skills
Value proposition development, positioning strategy, messaging architecture, strategic partnership, executive communication, audience segmentation, lifecycle marketing, marketing analytics, experimentation, stakeholder alignment
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead development and evolution of offer value propositions and positioning; Translate business strategy and market dynamics into differentiated positioning; Create messaging architectures defining target audience and key benefits; Serve as strategic partner to marketing and business leaders to clarify offer value; Establish standards and governance for consistent positioning activation
Seniority
Senior, hands-on IC with strategic leadership
