Strategy Director
Core
Lead strategic planning and media strategy development across multiple markets, driving client growth through audience intelligence and data-driven insights.
Role type
Senior IC Strategy Director (Media/Marketing)
Builds
Regional communication, media, digital, content, shopper marketing, and social media strategies for global clients.
Domain
Advertising, Media, Marketing
Required skills
Strategic media planning, Audience intelligence, Consumer insights, Market research, Stakeholder management, Cross-functional team leadership, Storytelling, Strategic consulting, Data analysis, Digital media ecosystem knowledge
Preferred skills
Additional languages beyond English
Technologies
Google Analytics 4, Campaign Manager 360, DV360, SimilarWeb, YouGov, GWI, Nielsen, Kantar
Responsibilities
Lead extraction of consumer and market insights to develop regional strategies; Develop and oversee integrated media strategies across multiple countries; Manage regional client accounts as a strategic partner; Design connection plans and customer decision journeys; Transform research findings into actionable insights; Lead strategic workshops to identify growth opportunities; Partner with local teams to adapt strategies while maintaining consistency; Identify emerging consumer trends and innovation initiatives; Monitor regional performance metrics and KPIs.
Seniority
Senior, hands-on IC
