Account Associate
Core
Execute strategic PR and influencer campaigns for consumer lifestyle clients, managing end-to-end delivery from concept to execution.
Role type
Account Associate (Public Relations & Influencer)
Builds
PR campaigns, influencer programs, media relations, and event activations for consumer brands.
Domain
Public Relations / Influencer Marketing / Consumer Lifestyle
Required skills
Campaign execution, media relations, influencer liaison, event coordination, content distribution, data tracking, industry research, stakeholder collaboration
Preferred skills
Agency experience, knowledge of Canadian media landscape, familiarity with AI tools (Meltwater, CreatorIQ)
Technologies
Meltwater, CreatorIQ, TikTok, Instagram, Facebook, X/Twitter, YouTube
Responsibilities
Support PR and influencer campaigns with research, brainstorming, and execution; Liaise with creators and track deliverables; Assist with writing press releases, pitches, and influencer briefs; Coordinate media/influencer mailers, product shipments, and events; Maintain campaign trackers and status docs; Pitch media contacts and monitor coverage; Conduct industry research and trend analysis.
Seniority
Junior, hands-on IC