Planneur Stratégique Senior (H/F) - CDI
Core
Senior strategic planner transforming consumer insights, market data, and media trends into actionable growth and brand recommendations for major accounts.
Role type
Senior strategic planner (media & marketing)
Builds
Strategic orientations, media recommendations, and innovation pathways for client brands
Domain
Media marketing & consumer insights
Deliverable
product features
Required skills
Strategic thinking, consumer insights analysis, market trend identification, data synthesis, storytelling, presentation skills, generative AI tools usage
Preferred skills
Cross-functional collaboration, workshop facilitation, complex problem structuring
Technologies
Kantar TGI, GWI, Euromonitor, Mintel, social listening tools, Copilot, ChatGPT
Responsibilities
Challenge client business and marketing problems, identify market growth opportunities, transform data into actionable insights, monitor media ecosystem trends, present strategic narratives to internal teams and clients
Seniority
Senior, hands-on IC