Associate Director, Audience Data & Platforms
Core
Drive ad/mar tech and data integration strategies for clients, managing data landscapes, vendor selection, and audience activation frameworks.
Role type
Senior IC marketing technology strategy lead (Associate Director)
Builds
Data-driven marketing strategies, audience profiles, and client media plans
Domain
Digital advertising and data management
Required skills
Digital advertising strategy, AdTech ecosystem knowledge, Identity resolution, CDP management, Project management, Client relationship management, Technical concept translation, Vendor management, Media planning, Team leadership
Preferred skills
Clean room expertise, Full-funnel measurement, Advanced audience strategies
Technologies
Identity Resolution platforms, CDPs, DSPs, Ad servers, Rich media, Dynamic creative, Streaming video, OBA, Ad verification
Responsibilities
Manage data strategy for advertising clients; Oversee relationships with Identity Resolution platforms and CDPs; Partner with internal Programmatic arms for campaign activation; Author and review media documents; Share audience insights to impact business needs; Manage mid-level client relationships; Provide direction and mentorship to manager and associate level staff
