Junior Consultant Brand Communication (m/w/d)
Core
Junior consultant supporting brand communication strategies, earned media campaigns, and media relations for clients in beauty, lifestyle, and related sectors.
Role type
Junior IC brand communication consultant
Builds
Earned media campaigns, brand stories, and media relations for client brands
Domain
Marketing / Brand Communications / PR
Deliverable
product features
Required skills
Strategic brand understanding, Earned media expertise, Trend monitoring, Social listening, Story development, Media relations management, Generative Engine Optimization (GEO) awareness
Preferred skills
Experience in beauty/lifestyle sectors, Knowledge of AI search dynamics, Testimonial handling
Technologies
Social listening tools, Trend analysis platforms
Responsibilities
Develop themes and storylines for earned media, monitor societal and media trends, build and maintain journalist relationships, translate client topics into media actions, analyze search behavior changes due to generative AI
Seniority
Junior, hands-on IC