Sr. Account Manager (PR)
Core
Lead strategic PR and influencer programs for consumer lifestyle and technology clients, managing execution from ideation to delivery.
Role type
Senior Account Manager (Public Relations)
Builds
Integrated PR, influencer, and digital campaigns for consumer brands
Domain
Public Relations / Influencer Marketing / Consumer Lifestyle
Required skills
Strategic thinking, media relations, influencer management, client management, cross-channel strategy, narrative development, team leadership, project management
Preferred skills
Gaming sector experience, sponsorship experience, knowledge of Canadian media landscape, familiarity with PR/influencer platforms (Meltwater, CreatorIQ, Traackr), AI tool proficiency
Technologies
Meltwater, CreatorIQ, Traackr, TikTok, Instagram, Facebook, X/Twitter, Reddit, YouTube
Responsibilities
Manage day-to-day execution of integrated programs across PR, influencer, and digital channels; Develop strategic plans and points of view with senior leaders; Craft and edit communications materials including press releases and pitches; Maintain and grow relationships with Canadian media; Serve as trusted client lead driving strategic programs; Coach and mentor junior team members
Seniority
Senior, hands-on IC