Senior Consultant Brand Communication (m/w/d)
Core
Develop Earned Media strategies and campaigns to increase brand visibility and relevance in media, public opinion, and communities, including emerging areas like Generative Engine Optimization (GEO).
Role type
Senior Brand Communication Consultant
Builds
Integrated marketing campaigns and earned media strategies for clients
Domain
Marketing / Public Relations / Brand Communications
Deliverable
product features
Required skills
Earned Media strategy, Brand strategy, Trend monitoring, Social listening, Client management, Budget planning, Storytelling, Media relations, GEO/AI Search understanding, Testimonial handling
Preferred skills
Experience in Beauty/Lifestyle/Kosmetik sector, Creative conceptual strength, Proactive client leadership
Technologies
Generative AI, AI Search systems
Responsibilities
Develop strategies and campaigns to position brands; Translate corporate themes into earned media strategies; Lead clients and manage account development; Monitor societal and media trends; Build relationships with journalists and multipliers; Analyze search behavior changes due to generative AI.
Seniority
Senior, hands-on IC