International Media Strategist (H/F) - CDI
Core
Define and deploy global/regional communication and media strategies for international brands, leveraging data intelligence and market prospecting to drive measurable results.
Role type
Senior media strategist (planning & insights)
Builds
Strategic media plans and data-driven insights for international clients
Domain
Media & Marketing
Required skills
Data analysis, market prospecting, strategic planning, client presentation, storytelling, data visualization
Preferred skills
Experience in strategic planning or insights, knowledge of GAFA ecosystems
Technologies
Nielsen, Kantar, GWI, Google Analytics
Responsibilities
Collect, process, and analyze qualitative and quantitative data to understand client environments; Detect weak signals and emerging trends in client sectors; Produce analyses to build strategic orientations for key media themes; Contribute to strategic recommendations prior to media plans; Facilitate internal and external data tool adoption; Co-lead collective intelligence sessions (innovation, design thinking).
