Director, Strategy
Core
Lead Media Planning and Strategy functions for a high-profile consumer brand, developing and executing integrated media plans.
Role type
Senior IC media strategy director
Builds
Integrated media plans and strategic recommendations for client business growth
Domain
Marketing / Media Planning / Consumer Goods
Required skills
Media planning strategy, team leadership, client presentation, project management, budget management, data analysis, consumer insights, cross-functional collaboration, strategic thinking, resource allocation
Preferred skills
Entertainment industry experience, new business development, innovation in media channels
Technologies
Nielsen Suite, Kantar, IMS, Flowchart Software, R/F, Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI, Microsoft Suite
Responsibilities
Oversee assigned Line of Business (LOB) aspects, execute high-level media plan development and implementation, identify key target insights from client briefs, manage projects and resources for subsidiaries, supervise and develop direct and indirect reports, participate in new business pitches and opportunities
Seniority
Senior, hands-on IC with management responsibilities