Digital Media Analyst
Core
Collect, analyze, and interpret media data to track the success of digital advertising initiatives for a national automotive client.
Role type
Digital Media Analyst
Builds
Recurring performance reports and dashboards for internal and external use
Domain
Digital Marketing / Automotive
Deliverable
dashboards & analysis
Required skills
Data analysis, Tableau, Adobe Analytics, Google Analytics, SQL (foundational), Data visualization, Reporting tools (Facebook Ads/Sprinklr)
Preferred skills
E-commerce experience, Automotive industry experience, Domo/Power BI, Attribution modeling
Technologies
Tableau, Adobe Analytics, Excel, Snowflake, Google Analytics, Facebook Ads, Sprinklr
Responsibilities
Analyze quantitative and qualitative data from paid social, search, programmatic display, and video sources. Build and maintain dashboards using Tableau and other BI tools. Validate reported metrics and investigate reporting discrepancies. Develop performance benchmarks and uncover optimization opportunities. Translate technical findings into actionable insights for stakeholders.
Seniority
Mid-level (3+ years experience)
