Vice President, Analytics
Core
Lead analytics team and serve as main point of contact for digital media measurement and analytics for large B2B and gaming clients.
Role type
Senior IC Vice President, Analytics
Builds
Data-driven media measurement frameworks, KPIs, and AI-enabled analytics solutions for client business outcomes.
Domain
Digital advertising, media analytics, B2B marketing, Gaming
Deliverable
production ML models | dashboards & analysis
Required skills
People management, Project management, Strategic consulting, AI-enabled analytics, Media KPI definition, Data storytelling, SQL, Statistical software (R, Python), Visualization tools (Tableau, GoodData, Datorama), Market mix modeling
Preferred skills
Experience with competitive reporting systems, Knowledge of media research measurement vendor marketplace
Technologies
SQL, R, Python, Tableau, GoodData, Datorama
Responsibilities
Consult with clients to define and answer business questions regarding media & marketing investments; Drive a culture of data-driven decision making; Provide thought leadership on analytic methodology; Lead measurement framework development and define media KPIs; Mentor and manage an analytics team; Integrate and scale AI-enabled analytics solutions (automated insights, predictive outputs, anomaly detection); Partner with cross-functional teams to operationalize AI-powered measurement and modeling.
Seniority
Executive (VP), hands-on leadership & strategy
