Vice President, Strategy (DTC)
Core
Lead integrated media strategy and planning for a large Pharmaceutical DTC client account, serving as a trusted advisor to translate business objectives into data-driven media solutions.
Role type
Senior IC Vice President, Strategy (DTC)
Builds
Integrated media strategies, annual planning processes, and strategic deliverables for pharmaceutical brands.
Domain
Healthcare / Pharmaceutical / Media Planning
Required skills
Strategic leadership, team development, client relationship management, cross-channel media planning, data synthesis, business growth, stakeholder influence
Preferred skills
Pharmaceutical marketing experience, leadership of 6+ years, deep cross-channel media planning expertise
Technologies
Clear Decisions, media planning platforms
Responsibilities
Own overall media strategy and planning approach; lead strategic planning processes and annual planning; manage senior-level client relationships and serve as escalation point; lead, mentor, and develop a high-performing Strategy team; collaborate with cross-functional teams (Activation, Analytics, Investment); partner on business development and new business pitches.
Seniority
Executive, hands-on IC with team leadership