Account Director
Core
Lead local marketing advertising for Buick and GMC brands, managing budgets, media plans, and client relationships for automotive dealerships.
Role type
Senior Account Director (Automotive Marketing)
Builds
Local Market Advertising (LMA) campaigns and client presentations for General Motors dealerships
Domain
Automotive retail marketing and advertising
Required skills
Account management, budget management, media planning, strategic thinking, public speaking, leadership, project management, vendor relations
Preferred skills
Automotive advertising experience, retail advertising knowledge, Go-To-Market implementation
Technologies
Microsoft Office Suite
Responsibilities
Supervise day-to-day implementation of Local Market Advertising (LMAs) Budgets, Media Plans & Buys, Creative, and Traffic; Present and communicate regional/local marketing needs and opportunities to Dealer Advisory Boards; Orchestrate integration of all marketing and communication disciplines; Work with assigned Account Coordinator and/or Account Executive; Provide performance feedback, career development, and training to team members.