Marketing Manager (m/w/d)
Core
Plan and coordinate product marketing and existing customer campaigns, manage the central website content, conduct market research, and develop sales and marketing concepts for a regional cooperative bank.
Role type
Marketing Manager
Builds
Product marketing campaigns, website content, sales and marketing concepts, campaign analysis reports
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Product marketing, market research, campaign coordination, sales concept development, budget management, agency/partner management, data analysis
Preferred skills
Experience in banking or financial services, POS/KWF documentation and coordination
Responsibilities
Plan and coordinate product marketing and existing customer campaigns, coordinate marketing content for the central website, plan and analyze qualitative and quantitative market research studies, develop sales and marketing concepts, create analysis and decision templates, manage POS/KWF budgets, measure campaign success, collaborate with internal teams and external agencies