Senior Data Analyst, Strategic Marketing
Core
Senior Data Analyst driving strategic marketing initiatives by translating business requests into analytical approaches, measuring campaign performance, and building dashboards to communicate key metrics.
Role type
Senior IC data analyst (strategic marketing)
Builds
Dashboards, reports, and analytical frameworks for marketing stakeholders
Domain
Financial services / Marketing analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Excel, Python, AWS/Redshift, Adobe Analytics, Marketing Mix Modeling, Multi-touch Attribution
Preferred skills
Advertising measurement solutions, Attribution modeling
Responsibilities
Partner with marketing stakeholders to understand goals and contribute to strategic planning; Lead execution of analytics approaches for campaign performance and audience segmentation; Analyze advertising data to evaluate customer engagement and provide actionable insights; Build and maintain dashboards and reports for key marketing metrics; Perform analyses of historical data to surface trends using advanced analytical methods; Validate analytical techniques employed by other analysts.
