Senior Media Planner
Core
Develop online media plans and manage campaign implementation for healthcare challenger brands, optimizing budgets and reporting on performance.
Role type
Senior Media Planner
Builds
Online media campaigns and custom executions for healthcare clients
Domain
Healthcare marketing and digital media
Required skills
Digital media planning and buying, Interactive marketing, Offline media knowledge, Display campaign optimization, Microsite execution, Budget pacing and accounting, Analytical skills, Vendor management
Preferred skills
Strategic recommendations, Client communication, Trend identification
Technologies
Display campaigns, Microsites, Online media platforms
Responsibilities
Planning and implementation of online media campaigns, Day-to-day management of media plans including optimization and budget pacing, Developing reports and recommendations based on campaign performance, Acting as primary internal contact for campaign needs, Supporting Director in client communications and business growth, Identifying new vendors and tactics to meet client needs