Associate Director, Strategy
Core
Develop and manage communication goals, media budgets, and media strategies for clients, guiding media mix planning and budget allocations by campaign.
Role type
Senior media strategy manager (associate director level)
Builds
Client media campaigns and communication strategies
Domain
Advertising / Media Planning
Deliverable
product features
Required skills
Media planning, multi-channel media planning, cross-channel planning tools, audience activation, research synthesis, strategic consulting, team leadership
Preferred skills
Data analytics, creative development collaboration
Technologies
Nielsen Media Impact, Commspoint, Media Radar, Catalyst
Responsibilities
Develop media strategy based on client objectives, present recommendations to clients, consult channel teams on target definitions, coach and manage direct reports
Seniority
Senior, hands-on IC with leadership responsibilities