Business Data Analyst
Core
Ensure correct implementation, measurement, and analysis of client digital campaigns to optimize performance.
Role type
Business Data Analyst
Builds
Dashboards, reports, and measurement plans for digital campaigns
Domain
Digital Marketing & Advertising
Deliverable
dashboards & analysis
Required skills
Data extraction and analysis, KPI definition, Quality control, Campaign monitoring, Measurement plan design, Adtech/Martech implementation
Preferred skills
English (Intermediate)
Technologies
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, DV360, Data Studio, Datorama, Power BI, Tableau, Microsoft Office
Responsibilities
Extract and analyze data to identify insights and improvement opportunities. Design and create dashboards and reports based on client KPIs. Monitor digital campaign results and evaluate relevant business factors. Generate consumption alerts and supervise ad servers and verifiers. Issue alerts related to paid media campaigns. Implement adtech or martech tools according to business needs.
Seniority
Mid-level (2+ years experience)
