Digital Media Planner
Core
Create digital media plans across European markets for Prestige and Consumer Beauty clients, connecting audiences, targeting, and investment to campaign objectives.
Role type
Digital Media Planner
Builds
Digital media plans, campaign setups, and optimizations for beauty brands
Domain
Digital advertising / Beauty industry
Required skills
Digital media planning, audience targeting, budget management, campaign optimization, Excel, reporting, stakeholder coordination
Preferred skills
Platform tools (Meta Ads, Google Ads, TikTok Ads), DGM/NOM, Nielsen Spend, flowcharts, campaign tracking
Technologies
Meta Ads Manager, Google Ads, TikTok Ads Manager, DGM/NOM, Nielsen Spend
Responsibilities
Build digital media plans from briefs defining audiences, channels, budgets, volumes, rates, timings and KPIs; reconcile plans after campaigns. Use platform targeting tools and forecasts to assess audience scale, reach, frequency and investment sufficiency; recommend priorities when budgets are stretched. Apply hands-on platform knowledge to campaign setup and optimisation with channel specialists, recommending audience and budget adjustments. Coordinate delivery with the planning team, Account Manager, buying teams and publishers; monitor deadlines, budgets and quality. Prepare reports and evaluations with the consultant, turning results into conclusions and recommendations.
Seniority
Junior to Mid-level, hands-on IC