Paid Social Account Director
Core
Lead paid social strategy, planning, and activation across diverse platforms to drive measurable client growth and KPIs.
Role type
Senior IC Paid Social Account Director
Builds
Paid social campaigns and measurement frameworks for client accounts
Domain
Digital Marketing / Paid Social
Required skills
Paid social strategy, client relationship management, team leadership, data-led decision making, performance measurement, cross-functional collaboration, experimentation, privacy-conscious solutions
Preferred skills
Emerging technology exploration, inclusive leadership, quality assurance processes
Technologies
Publicis tools, diverse social media platforms
Responsibilities
Lead paid social strategy, planning, and activation across a diverse mix of platforms, connecting activity to client KPIs. Build measurement approaches that demonstrate the impact and incremental value of paid social through structured testing. Partner with clients on privacy-conscious, data-led solutions and help turn complex insights into clear actions. Bring paid social into broader media thinking, collaborating with teams across the agency to create joined-up plans. Explore emerging technology, platform capabilities and Publicis tools to identify opportunities for innovation and greater efficiency. Support and develop colleagues through coaching, feedback and recognition.
Seniority
Senior, hands-on IC with leadership responsibilities