Senior CRM Writer
Core
Senior writer shaping and growing CRM creative products by translating customer strategy and behavioral signals into connected communications across email, push notifications, and in-app messages.
Role type
Senior CRM Writer
Builds
Connected customer journey communications for international brands
Domain
Digital Marketing / Customer Relationship Management
Deliverable
product features
Required skills
Senior-level copywriting and editing, CRM flow and journey logic understanding, strategic thinking, conceptual creativity, brand tone of voice judgement, personalization instinct, data-driven creative improvement, constructive feedback delivery, AI-assisted creative tool usage
Preferred skills
Experience with lifecycle, triggered, promotional, and always-on communications
Technologies
AI-assisted creative tools
Responsibilities
Write engaging copy across email, push notifications, and in-app messages; Interpret CRM flow plans and communication objectives; Create connected messaging maintaining consistent brand voice; Adapt writing across different communication types; Use audience and behavioral context for personalization; Craft subject lines, headlines, and calls to action; Collaborate with creative, strategy, and account teams; Review and provide feedback on other writers' work; Apply campaign learnings to improve creative output